The digital era provides many conveniences, one of which is carrying out financial transactions digitally. Banks certainly continue to provide innovations to make their customers more comfortable in making transactions.
Rapid advances in technology make transactions now even easier. The younger generation is starting to open their eyes looking for the best banking services.
Service quality is very important in the banking industry. For this reason, the Bank also offers a variety of profitable products.
Bank Tabungan Negara (BTN), for example, understands the needs and uniqueness of its customers by offering a variety of the best services for its priority customers. BTN presents PLUS (Platform Loyalty User) services by BTN Prioritas.
PLUS by BTN Prioritas is a web-based service that is mobile friendly, with a membership concept, specifically presented to BTN Prioritas customers.
PLUS by BTN Prioritas is here to increase customer engagement and loyalty as well as increase the positive image of BTN Prioritas as the first priority banking service to have a loyalty platform, with an easy and comfortable reward redemption process.
With the presence of PLUS by BTN Prioritas, you as a customer can freely choose the benefits and privileges you need based on your personal preferences.
Apart from that, you will get a special experience, namely the ease and comfort of the redemption process through a web-based service so that you can access PLUS by BTN Prioritas and carry out the reward redemption process from anywhere and at any time.
For information, PLUS by BTN Prioritas differentiates membership levels based on total managed funds starting from IDR 500 million, such as Gold, Platinum, Titanium and Prime.
Currently, there are six benefit features and privileges that you can enjoy as a priority BTN customer through the PLUS by BTN Prioritas service, including:
Wealth Management Offers, provides special benefits and other special offers for customers who want to invest in Bank BTN
Loyalty Reward options that offer a variety of loyalty rewards to meet customer needs
Special Day Gifts for customers who celebrate birthdays or religious holidays with a variety of gift choices
BTN Prioritas Concierge Service which offers concierge services for ease and comfort in domestic & international airport transfer reservations, airport lounges, medical check ups and concierge services (reservations and information) related to lifestyle, wellness and travel. BTN Prioritas is the first bank to provide airport lounge services without the need to use a debit card but only by showing a booking code or scanning a QR. With this method, BTN Prioritas customers can enter the airport lounge in less than 60 seconds. This feature is first in the market in the Priority Banking segmentation
Banking Privilege which provides special benefits for the convenience and comfort of customers making transactions at the bank, such as free safe deposit box fees, free transaction fees on BTN Mobile, tax consultation services, meeting room reservations at branch offices and invitations to attend special events from BTN Prioritas
Membership Coupons to enjoy sports hobbies such as golf and membership to selected hotels and restaurants
Since its launch in February 2022 until 31 August 2023, the PLUS by BTN Prioritas platform has been visited by 103,891 visitors and 9,804 customers who have carried out the redemption process, as well as 52,479 benefits that have been redeemed through PLUS by BTN Prioritas.
To date, BTN Prioritas has managed 34 thousand customers with total assets under management of IDR 44.37 trillion.
In 2023, PLUS by BTN Prioritas will continue to carry out new developments in its features and services to better adapt to the needs of BTN Prioritas customers and technological developments in the market. To access PLUS by BTN, you can visit the website bit.ly/btnpriplus.
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