collaborating with the local village government in developing the potential of MSMEs (Micro, Small and Medium Enterprises) in Keude Bungkaih village, Muara Batu District, North Aceh Regency. Through the use of digital media, they strive to improve the quality of MSME products and expand market reach.
This activity is part of the KKN program carried out by Unimal's final semester students as a form of community service. With the theme "Community Empowerment Based on Local Potential", K15 is committed to collaborating with village governments and local business actors in developing MSMEs in a sustainable manner. During the visit, the K-15 KKN students tried to find the best steps for marketing these MSME products.
According to K15 Public Relations, Ofi Zhazila, "This product should be better known to people outside Keude Bungkaih because I think this product has a very good taste and through digital media, we can reach consumers from various regions. This will help increase MSME sales and have an impact "positive for the economy of village residents," he said.
This activity is also expected to provide training and guidance to MSME players so that they are better able to manage their businesses effectively and efficiently. One form of training provided is the use of information and communication technology for marketing and business management.
This activity has received a positive response from home business owners in Keude Bungkaih village. They hope to continue working with KKN students and the government in developing businesses in Keude Bungkaih village. "I am very grateful to the KKN students who have helped us introduce our MSME products to a wider market. We hope that this collaboration can continue and we can learn more from them," said one of the MSME owners, Cek Mimi.
With this program, it is hoped that MSMEs in Keude Bungkaih village can continue to develop and have a positive impact on the community's economy. Collaboration between students, government and society is the key to success in advancing the potential of MSMEs in the area.
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